IAALS Online Recognized by Higher Education Marketing Report for Website Impact and Content
I read my first legal blog in 2004 when, as a new lawyer, I saw Kevin O’Keefe present at a legal conference in Las Vegas. He talked about how lawyers could develop their practices through online tools, like blogs and LinkedIn. Over the last decade, I continued to learn from people like Kevin, Carolyn Elefant, and other bloggers in the legal sphere and beyond that sharing expertise online could be about much more than developing business—that at its best, it is really about building relationships and sharing what you know with the hope that it will impact someone, somewhere.
As an organization that works with people around the country to create impactful solutions to the problems in the legal system, blogging just feels like a natural fit for IAALS. Since we began blogging in 2012, I believe we have found our voice. And, over the last year, our marketing and communications team took on a project to give our voice a powerful new platform.
We are excited that the project, led by our own Zach Willis, has been recognized by the Education Digital Marketing Awards. Our blog, IAALS Online, received its Gold Award in late 2015. The group “recognizes the best educational websites, digital content, electronic communications, mobile media, and social media.” Judges reviewed candidates on creativity, execution, impact, and content.
As IAALS celebrates its 10th Anniversary year, we will feature many guest posts from colleagues and partners recapping our accomplishments and national impact—and looking to the future. We invite you to check back with us often to see just why the IAALS blog is award-winning.